How To Choose a Payments Partner for ISVs

Posted on December 10, 2024

Need to add a payments partner to your existing ecosystem? Or introduce the first one to your platform? There are plenty of options out there. But to keep it easy and keep costs down, you’ll have to find a reliable payments partner for easy integration.

Choosing the right payments partner is an important decision for independent software vendors (ISVs) aiming to improve the user experience and keep customers happy. A strong partnership leads to smoother transactions, fewer risks and greater trust. A weak one may breed confusion and frustration.

When selecting an integrated payments partner, there are many factors ISVs must weigh in their decision-making. We’ll focus on the most critical considerations to prioritize, and we’ll recommend four questions to ask any potential payments partner.

What Should ISVs Look for in a Payments Partner?

The payments partner you choose can be the difference between a streamlined integration and a protracted headache. Given the complexities involved, ISVs must carefully consider whether or not a partner aligns with their business needs. From APIs to developer support, ISVs should start by looking for these essential criteria when assessing potential payments partners.

Comprehensive Application Programming Interfaces (APIs)

One of the most critical aspects ISVs should evaluate is the quality and functionality of the payment partner’s APIs. A well-documented and flexible API means fewer roadblocks during implementation and a better ability to customize the user interface (UI). Presenting an intuitive UI becomes particularly useful in industries like government or healthcare, where there is a broad range of technological savvy amongst users.

ISVs should look for APIs that are fully controlled and fully developed, with the ability to capture information quickly and support the full lifecycle of the merchant journey—from onboarding to processing and refunding to disputing transactions. Having a robust API gives ISVs faster speed to market, freeing you up to focus on your core product.

Equally important is the availability and clarity of developer documentation.

Comprehensive, easy-to-understand documentation is essential for an ISV’s developers to implement and troubleshoot the new payment solution effectively. Detailed guides, code samples and FAQs can accelerate the integration process and minimize errors. When documentation is regularly updated, ISVs are always aware of new features, updates and best practices, keeping payment systems current and efficient.

Innovation Roadmap

Payment systems need to keep pace with changes in regulation, security and technology, That’s why you’ll want to know the development and innovation track the provider follows.

Make sure your payment partner’s product roadmap aligns with your industry-specific needs and emerging trends. A partner that demonstrates a clear understanding of your sector and is proactive in addressing future challenges will ensure long-term compatibility and success.

Look for payment providers that have consistently attained their roadmap goals, showcasing their ability to deliver on promises and keep pace with innovation. Strong customer testimonials are also key evidence of their effectiveness in real-world applications. Industry recognition and awards from respected payment research firms, too, can point to their reliability and forward-thinking approach.

Dedicated Technical Payment Expertise

Even with excellent APIs and documentation, having access to technical payments experts maximizes the benefits of a new payment solution for ISVs. It also ensures ISVs are adhering to industry standards and best practices, compliance regulations and niche functionality of the processing platform. A payments partner that provides personalized support can help resolve issues faster, minimize wasted time, tailor solutions to your specific needs, and inform you of new releases and their impact on your integration.

ISVs should look for a payments partner that solicits input from their clients and makes its experts accessible, helping them understand best practices for the platform. Dedicated support optimizes integration and reduces downtime, which helps ISVs and their users get the most value from the payments platform.

Flexible processing models

Finally, ISVs must consider the flexibility of a potential payment processing model. Can their partner support a quick, easy and hands-free referral partnership? Or equip them to support an embedded payments model that provides a great user experience and financial benefits? Your business needs will evolve over time, and your payments partner should be able to scale with you. Look for partners that offer scalable solutions, transparent pricing, robust partner-level research, and the ability to automate transaction and account management.

Flexibility in processing models ensures that as an ISV’s business grows, their payment solutions remain efficient and cost-effective, supporting expansion without unnecessary—or costly—complications.

4 Key Questions ISVs Should Ask When Choosing a Payments Partner

How can ISVs determine whether a payment service provider will check all the boxes?

Here are four essential questions ISVs should ask before signing on the dotted line:

1. What does the contractual agreement entail?

When you sign up with a new payments partner, is what you see what you get?

Understanding the complete terms of the contractual agreement is the first question to ask a provider. ISVs should inquire about the length of the contract, any automatic renewals and the flexibility to adjust terms as their business evolves.

2. What is the pricing structure?

Likewise, ISVs need to know a potential partner’s pricing and fee structure. What are the commission rates? Are there any additional fees or hidden costs that could impact the overall profitability of the partnership?

Compare the effective revenue share after accounting for all associated fees. This helps ISVs guarantee they are getting a fair deal and accurately predict the costs involved.

3. Do ISVs gain visibility into the onboarding process?

Efficient onboarding means faster speed to market and less stress for ISVs. Transparency expedites the process. How much visibility will the payment service provider offer?

ISVs should ask potential partners about the steps involved in onboarding new merchants and how long it typically takes. When an application is pending approval, will you know what’s going on behind the scenes? Or will miscommunication drag out the process, leaving money on the table and frustrating customers?

It’s important to understand how the payment service provider manages these stages to stand up new merchants with minimal delay. If an ISV can stay informed each step of the way, then can intervene when necessary to catch errors early and keep things moving.

4. How will ISVs realize their revenue?

ISVs need to understand the functional differences in the transaction processing offered by a payments partner. Ask to model scenarios based on how you intend to use the provider’s platform. Then you can determine how you can fully realize the revenue you expect.

Choose a Payments Partner You Can Trust

The payments partner you choose carries serious implications for your long-term business efficiency and growth. Transparency is the foundation of trust: Do you know if the provider will keep you informed every step of the way? When things go wrong, are you right on the front line, or the last to know? ISVs need to have confidence that the provider they choose will be a true partner.

Use an experienced payments partner that is not only easy to integrate with, but also easy to do business with. CSG Forte’s flexible processing models, comprehensive support and transparent pricing give ISVs a reliable partner that can adapt to your future needs.